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The Digital Mockup: A High-Fidelity Display of Design

A mockup provides assistance in making final decisions regarding a product’s color schemes, visual style, and typography. Using a digital mockup, you can experiment with the visual side of the product to see what looks the best.

The Wireframe: A Low-Fidelity Way of Showing a Design

A wireframe is a graphic representation of a website or application that displays the basic components and the layout. It is like a blueprint of a building. It allows you to see the foundation and visual flow without being distracted by details or text.

The Moodboard Defines the Tone

A moodboard is a collage of images, fonts, colors, icons, and elements to communicate the artistic direction of a project. As with everything in UX design, the moodboard should be focused on meeting user needs and accurately representing the client's brand.

The Sitemap Creates Organizational Structure

A UX sitemap is a hierarchical diagram of a website or application that shows how pages are prioritized, linked, and labeled. It is a visual representation of how pages or sections are related to each other.

User Personas Help You Understand Your Demographic

A UX persona is a fictional character which represents certain traits and qualities of real users. Personas are an important tool for understanding the motivations and needs of your audience.

The Use Case Diagram: Charting Out Conversions

Use cases explain how the user should be able to use your site for the completion of an essential task. This process allows you to identify pain points and see how easily interactions can be completed.